Dauntless
1). What is your
business?
·
Affordable, fashionable, modern clothing for
men.
2). Describe your
business in one sentence.
·
With our affordable designer clothing, it is
easy for men of all ages to find a great look that fits any lifestyle or event.
3). Who is your target
audience?
·
Men of all ages. Businessmen.
Wives/mothers.
4). Who are your
competitors?
·
Hugo Boss, Dolce and Gabanna, Armani X.
5). What makes them
better/worse than your product?
·
Although these are very successful, popular
brands, they limited by their high prices to a very specific audience. Dauntless revolutionizes men’s fashion
by offering a formal, modern style at an affordable price.
6). (Skip)
7). (Skip)
1). How do you want
your image to be seen in two years?
·
We want this company to be a real competitor in
the men’s fashion industry-real competition for companies like Hugo Boss and
Armani X. We want Dauntless to be
known for our fusion of modern fashion with classic formalwear.
2). If your
company/brand were an animal, what animal would it be?
·
Dauntless
is serious, high-end clothing line, and I do not think a mascot would be a good
way to represent it. However, if a mascot was necessary, I think it would be a
panther or a tiger. The definition of “dauntless” is bold, fearless. I think a tiger or a panther would represent the
idea that this company is not only bold and valiant, but it represents the
beauty and pride in what we are selling. (There is no chance the mascot is
going to be a puppy or a penguin –the mascot needs to be fearless and proud).
3). If your
company/brand was a person, who would it be and why?
·
Because I did not personally create this company
(this is my sister’s clothing line), I had to ask who she thought would be the best
person to represent Dauntless. She
chose Ryan Gosling –and I couldn’t agree more. He is handsome, cool, smooth,
and a great dresser. I think someone like Gosling would appeal to huge audience of people who not only like him as an actor, but also admire his
persona and style.
4). If your
company/brand were an object, what would it be?
·
If this company had to be an object, it would
definitely be a glass of scotch. This is not implying that everyone who wears
this clothing gets drunk and likes to party, but when you think of alcohol
commercials for products like Grey Goose,
Kettle One or Johnny Walker, more often than not, these companies use
classy, well-dressed men to represent the clientele for their products. A glass
of scotch is a manly drink, not for the faint of heart and not for the casual
beer-drinker. I love a good glass of scotch and I love the “feeling” of
sophistication and classiness while drinking it.
5). If your customer
were a cartoon character, who would it be?
·
Bugs Bunny. Bugs Bunny is cool, smooth, and
always wins. This is the type of clientele we are applying to: the man who is
fearless and knows how to handle himself in any situation.
Letterhead
