Monday, December 10, 2012

Final Project


Business Card

 Letterhead

Artist Statement:
Brochure:
I originally wanted to use a black background with white text, but unfortunately, it took away from the images, and the black was overwhelming. I think the pictures are a good representation of the clothing for Dauntless -even though it was very hard to find free images...
The simplicity of these documents are a necessity to this company. I wanted it to look serious and professional, and I felt that too many designs (that I tried to add) took away from the basic focus of the "classy", "simplistic" high-end clothing.
I also removed all the prices I originally had because I thought it was tacky and  you probably wouldn't see prices in a Hugo Boss brochure.
Business Card: I used the vertical style because my logo fit better and looked less compressed.
Letterhead: Simple letterhead. Didn't try to do too much. But once again, it was originally black, but I felt it was overwhelming.

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